I cannot remember who I have seen, I think it was two actresses, but they basically were experimenting with increasing their name recognition, to be different and mentioned. I doubt it worked since I don't remember who it was. People are weird and try to be unpredictably irrational so that other people cannot scam them. The major game in humans is bait and switch, establish a brand and hope people give you an opening to exploit them. It can be illegal as in a con man's scam, or it can be completely legal as in a food company making a great product and then adulterating it over time to increase the profit. It is a seduction, a trick. That is why in psychology the "trickster" archetype is so universal.
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