MovieChat Forums > 3D Films > Is the 3D fad going to die out?

Is the 3D fad going to die out?


I´ve heard rumors that by next year, or possibly a little later, 3D films will die out. Apparently, it is due to negative audience reaction.

Is that true?

I ask because it seems weird considering all the money the movie studios are making from them.

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Doubt it. There were two dozen major 3D releases in 2010; there are almost 40 this year. The technology to make and exhibit 3D movies is getting cheaper and more widespread. While there does look to be some backlash over poorly-done conversions, I don't think 3D's going away this time--it's one of the remaining reasons people are buying tickets to the theater instead of waiting for the DVD/Blu-ray to watch on their big screens at home.

What's happening, I think, is audiences are maturing and realizing that with all the 3D movies to choose from, 3D shouldn't be the only reason to go see a movie any more, and that the film being *good* should also be important. That is to say, 3D is getting to the point where it's no longer a gimmick, but merely another option in the viewing experience. So some 3D movies are flopping, but being 3D is not really the reason--they're simply movies that audiences aren't liking, 3D or not, and to me that's a sign of greater acceptance of the technology, not rejection. What they're rejecting is the excessive premium being placed on 3D movies by the theaters; what exhibitors need to realize is that for 3D to truly become mainstream, it's got to have "mainstream" pricing, ideally costing no more than a 2D movie.

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I really hope 3D stays.
I love the new technology it's made me go to the cinemas again.


Last Movies I watched:
The Prowler - 3/5
Mother's Day (remake)- 4/5
Night of the Creeps - 4/5

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It is not dying but becoming a niche. I watched an article on the BBC news about this. They are quite a few articles on net and i have added just a sample: http://www.huffingtonpost.com/scott-mendelson/3d-isnt-dying-its-just-le_b_870867.html

I think audiences are seeing 3D for what it is - a money making gimmick (Clash of the Titans 3D for example). It should enhance the experience not just be an obvious cash in. My last 3D film (by last i mean last) was Tron way back in December. After watching it, i came to the conclusion that it offered no visible advantage over the 2D version. The price of the tickets and glasses is also putting people off. I don't wear glasses or contacts and it does my eyes funny sometimes and gives me a headache (rare but happens).

In my opinion, all kiddie animation films don't have to be in 3D - current cinema tech is good enough - i enjoyed Toy Story 2 as it was in pure form back in the day.

One more thing: the reason why Avatar beat hapless Titanic as the best selling film ever is (as you guessed it) through 3D sales

Hollywood tried and succeed a bit after Avatar but has run out of steam.

My brief affair with 3D is over

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I hope so, I don't waste my money on 3D, I either don't pay to see the flick, or see the 2D version.

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yep, same here. If Transformers 3 doesnt get released in 2D at my local cinema (like Avatar was), I wont be seeing it.


You're stupid for playing this forward

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Its a novelty. Avatar looked incredible in 3D, and was an amazing experience. Tron Legacy? Don't know why they bothered.

Unless the 3D is really going to suit the film then i can't see the point of it. It ain't that interesting anymore

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The problem with 3D is and will probably always be is that you have to have wear special glasses, they cost money and lower the brightness of the image considerably. Which means you have to pay more to see a worse image and that will not change any time soon.

James Cameron is trying to improve the 3d image by switching to a higher frame rate but not all theaters have projectors that support it and it doesn't solve the brightness and cost issue. I have a feeling 3d will become a niche for specialized screens like IMAX with higher ticket prices because getting a good bright image with 3d i really expensive.

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Its a novelty.

A 5 year novelty? I don't think so. There are more 3D movies now than ever.

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