I see a lot more competition from cable and even local sub-channels than in the past. It would be cool for NBC to steal HBO's thunder every once in a while, but these cable channels have studios in tight contracts. It would be next to impossible for a broadcast network to get a new film, unless it produces it as an original. A successful tv movie series is definitely a long shot, but it is not out of the realm of possibility. I think CBS had this mastered for a long time, until fairly recent memory. NBC should easily be able to obtain the licence to broadcast Sharknado though. I loath Syfy movies, but it would most assuredly would be better than an endless cycle of SVU reruns. I do not watch either, but do understand the cultural impact that they have made.
Reruns are cheaper and require little or no advertisement. That money is important. A movie would be a substantial investment, and the required cuts pretty much make it unworthy. Especially, since any cable channel has the ability to show anything without threat of FCC fines.
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